4 Places to Invest in your Established Business

By | March 20, 2012

Having an established business, even a small one, is a fantastic achievement but it doesn’t need to end there. When running a business the profits should not be treated as an income and a wage should be taken instead. This will allow for the accrual of funds within a business and the reinvestment into it. No business will survive or expand without further investment from the annual turnover. This article will look at some of the areas businesses can invest to watch themselves grow.

Computers

Computers have a finite lifetime and software needs updating even more regularly. There should be a saving made each month to improve, expand and update the computer facilities in any business. An update to the new Windows 8 software (due out hopefully in 2012) can make the difference between professional and dated in the minds-eye of a customer.

Your staff members are also limited by slow computers and software. If they are waiting for things to load then this is time they are not spending doing the work you pay them for. Utilising the free windows 8 download (to train for release in 2012) or replacing old and worn computers can make a huge difference to the productivity of your company.

Investing in management software can also enable you to make your business more efficient. Management software makes the processes of accounting and record keeping easier and more efficient so you may be able to reduce staff numbers or reduce the workload to reallocate the time of your staff.

Marketing

Marketing will draw customers to your business but it needs to be carried out sensibly. There is now a multitude of ways in which you can reach an audience, but choosing the right one can be difficult. Inappropriate marketing will lose customers but well targeted marketing will potentially greatly increase the footfall in your business. Consult a marketing specialist to see what is possible with your budget or consider simple promotions such as price reductions and 2 for 1 deals.

Diversification

Diversifying your income is a great way to secure financial security for your business. This does not mean starting another type of business, rather it means branching out into similar but disparate areas. If your target audience is women for example, a wise diversification would be children’s toys.

Diversification can be far broader than this to minimise risk in your area. For example, a business could invest in a property suitable for housing another business and rent it out whilst the mortgage is paid off. The benefits of this are the accrual of assets and the accrual of potential expansion space for the future.

Expansion

The method of expansion mentioned above is an intelligent path to take. Expansion is a very risky move and the practice of borrowing to expand has been the death of many companies. Expansion should ideally utilise only the business’ money because a failure to turn a profit in the new branch could mean the loss of the original business. Expansion is the best way to invest within a business but it is dangerous to do if it is not planned correctly.

Guest Post Author Bio: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including Windows 8 and windows 8 download.