There are few things more frustrating than pouring your heart, soul, sweat, and tears into a first-class website—that no one visits. Attracting visitors requires a good ranking in the search engines. There are a plethora of so-called SEO experts selling expensive software and claiming you need to use their latest complicated techniques. However, getting your site listed on the top pages of Google and other search engines does not have to be that complicated or expensive. There are a few basic strategies that can help even the most inexperienced newcomer get decent rankings.
TIP #1. Content is still King
This phrase has become almost a cliché on the internet, but in reality content is more than just “King”. Content is King, Queen, President, and Prime Minister. The internet is built on content. It is the Information Superhighway. It is not the Keyword Highway, SEO Highway, or even the Social Networking Highway. Everything on the internet is fundamentally about content. Even Facebook is concerned with sharing information, albeit personal information.
It is critical to fill your web pages with high quality content. Most importantly, this content must be unique. Search engines have no tolerance for plagiarism and will ban sites which simply copy their content from other sites. Secondly, content should be fresh and updated regularly. Lastly, your content should provide some concrete benefit to the reader who visits your site. The better your content is, the more people will link to your site.
TIP #2. Select Keywords People Use
Basic keyword research will ensure you are optimizing your site for ideas and phrases for which people are actually searching. It is of little use to optimize your site with keywords for which no one is searching. Also, take a peek at your competition to make sure you can compete with them. If there are a 10,000 sites all of thousands of inbound links, you may wish to consider using another keyword.
TIP #3. Put Keywords in Key Places
Using keyword effectively is more about placement than the number of times a phrase is used. Place your keyword in your url, if possible. Definitely use it in your header tags, title tags, description tags, and ofcourse the text of the article aswell. Use alt tags on images. Lastly, when you link to pages within your site use keywords in your anchor text (the text acting as a )link. This tells the search engines that your page is about your keyword.
TIP #4. Get Backlinks
While you can passively wait for others to link to your site, there are still legitimate ways to get links from other sites that you can use proactively. Submitting your site to various internet directories, including directories of RSS Feeds and Ezine Directories, is one way to get links, although the usefulness of directories has diminished over the years. Another excellent way to get links is to submit articles to article directories. Although this too has diminished in usefulness, it is still a good way to get your content in front of others and get some good quality links back to your site. Finally, sites like Squidoo.com that allow you to build your own content pages, are another great way to build links back to your site.
TIP #5. Get Social
Social bookmarks and social networking sites are the latest trend in internet marketing strategies. The most important advantage of these types of social sites is that links are so easily shared. Content that is listed on Facebook or Digg can go viral. The nature of these sites allows thousand of people to potentially pass along the links to your site. Again, to utilize this strategy most effectively, you still need to follow TIP #1: Create quality content. Write content that people will want to share with others.
Thus, the basic strategy is to create incredible content around popular keywords that other will want to share. Then spread some initial links around the internet to get the process started. Done correctly, this can bring a flood of visitors to your site and great search engine rankings.