5 Ways to Make Your Business Card Stand Out

By | April 3, 2012

Having a business card is an easy way to be able to exchange contact details with connections and prospective clients alike. However, pretty much everyone has a business card these days, and it is easy for yours to be swallowed up by the sheer volume of cards people have. For this reason, it is a great idea to ensure your business card has some way of standing out from the crowd. The following are some of the ways to make your business card stand out.

Use Fancy Paper

A sure way to achieve a great business card is to get it printed out on quality paper. You don’t want it to look like you were trying to save money and slightly thicker paper is a great way to have your card stand out to the touch before it has even been seen. If you decide to go for fancier or thicker paper, make sure that you get your business card printing done somewhere that offers quality printing services, as it can be easy to mess them up trying to do the printing on your own.

Make Them an Unusual Shape

Why not pass on the standard rectangular shape and opt for something a little more unconventional? You almost never see business cards that are circular or square, so going for a different shape is a great way to have your card in a league of its own. However, keep in mind that this may make it difficult for prospective clients to keep in their wallets.

Get a Good Design

If you aren’t an artist yourself, be sure to get someone to help you with the style, colour and imagery of your business card, as there is a big difference between a great business card and an embarrassing one. A nice photo, a block colour or a simple image can all look amazing, but only if you know how to use them, so get some help and wow people with your stylish business card.

Use a Hologram

Having a clever way to catch people’s eye is what a good business card is all about, so what better way than with a cool hologram? Find an image that is somehow related to what it is that you do and have a hologram of it made up. You will almost certainly be the only business card in the pile to have this feature and you are sure to well and truly stand out among the crowd.

Textured Paper

Having business cards printed on thick paper is one thing, but having the card feel completely different is a whole other level of special. You could go for a silky smooth feel, a wavy effect or something that feels like suede. A textured business card is a great way to get people’s attention. Most business card printing services will be able to guide you through the different options available to you.

Guest Post Author Bio: Kushal Tomar is a freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics.