5 Ways to Promote Your Business Locally

By | March 19, 2012

It is essential for businesses to entrench themselves at their homes before they can expand. This makes it important to fully utilize local resources and promote the business to firmly lay down its foundations. The local community can serve as the best advertisement when they will spread positive word of mouth regarding your product and services.

I would like to share 5 ways to promote your business in your society from where happy customers will start promoting your business on behalf of their satisfaction.

Use Pamphlets, Brochure and Business Cards

This is a time tested necessity if you want to reach out to your customers. It will help you to create awareness of your business, products or services to the potential customers and drive leads to your business. Furthermore, if the customers are happy with the products or services that you?ve provided, they will then act as your ambassadors to their peers. It is a continuous cycle and as long as you are delivering value, your customers will be happy to create the buzz for your product and services.

Have a website

It is also important to leverage the online media to cater to the internet savvy population. A website for your business will give it credibility and may serve as a competitive advantage over your competitors if they don?t have an online presence.

However, having a website is not enough in the world of today and you have to make sure that you have a strong internet presence. Therefore, you should also make a blog to support your website and have accounts on popular networking sites like Facebook, Twitter, LinkedIn etc.

Hold a Contest

Everyone loves freebies and contests are an excellent way to attract customers to your business. In order for a contest to be effective, you will have to make sure that it is relevant to your business or the product or service that you are promoting. Also, the prize should be attractive enough to lure customers because if the customers aren?t interested in the prize, no matter how well your contest is planned out, its utility will be limited.
A good idea will be to relate the contest prize to your business like a gift certificate.

Submit articles to Newspapers, Magazines and Websites

This is another excellent way to enhance the credibility of your business. You may be publishing articles on your blogs but publishing them on a neutral platform speaks an entirely different story.

Do make sure to include your contact details with your article to make the most of it.

Offer to be a speaker

This is another excellent way to establish your reputation over the industry. You can use your experience to deliver talks at local school, clubs, or business groups. If you are able to deliver value to the listeners, not only will this help you to gain more publicity but you will be able to gain key contacts as well.

About the Guest Post Author: Tim has been helping small businesses with brand promotion. When he is not blogging, he specialises in promotional clothing and promotional bags.