5 Ways to Use Twitter to Expand your Connections

By | January 17, 2012

You want to get your business started Twitter, but you have no idea how to begin. The whole world is telling you how great Twitter is for successfully marketing your business, but how does it work? What can you do to develop your connections? Here are five important tips on how to get your business Tweeting.

1. Be broad – Don’t just use Twitter to peddle your company or product. No one looks at ads for pleasure. Instead, take a look at what is going on in your company’s market. What is happening that’s exciting? That’s innovative? Make your company a part of it all.

2. Don’t stress – You don’t have to react to every Tweet. Answering some of them is enough, especially those that add to your business’ outreach. Twitter programs can make answering easier, but remember not to get trapped Tweeting all day. You have other things to take care of.

3. Be helpful – Sharing blogs, posts, and websites that can benefit your customers is a good opportunity to keep people interested in your Tweets. If you find a bargain or a new product you think your customers could use, Tweet it.

4. Be real – Tweeting with thing not directly related to your business makes you more welcoming and tangible. Share real-life stories, give funny examples, and remember to be human. Bond with other people directly and stop stressing so much about stimulating your company.

5. Remember to balance– Twitter can be a prodigious tool or it can be a boundless waste of time. Have a strategy, keep at it, and remember not to get too convoluted. Twitter is a way for people to connect, but it is not a replacement for real communication. You might get a few critics, but you’ll also get devotees. Make sure not to let your long term strategy be decided by short term outcomes.

There you have it, five important tips on getting your business started Tweeting. Tweeting is an easy thing to do poorly, so strategize before you Tweet. Know who you’re trying to influence and what they need from you, and then give it to them. Remember to stay real. If you can be supplanted by a computer no one will stick around to read your posts. Last of all, remember community. That’s what Twitter is all about.

Guest Post Author Bio

This Guest post is by Christine Kane, a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects including internet providers in my area for different blogs. She can be reached via email at: Christi.Kane00 @ gmail.com