When you’re in the process of optimising your website there are many things you can look into; some advanced and some quite basic and easy to implement. Sometimes it’s actually quite easy to get caught up in all the more interesting and complicated aspects to on-site SEO and actually forget about the basic things you could be implementing right now. Even if you can’t afford to pay for an SEO agency or consultant, you should be able to implement some basic things yourself. Just because these things might be basic, they can make a big difference to your rankings.
For this post we’re going to leave some “on-site” factors to one side. Yes, you do need to be thinking about your navigation and general spider access, but we’re going to focus more on actual specific pages. We’re also going to assume that you’ve done your keyword research and have already decided what words or phrases you’re going to be targeting.
Titles are still one of the most important on-page SEO factors. You need to make sure that your meta titles have the complete keyword in them, and also that they aren’t just stuffed with multiple keywords. Try to keep your titles to no more than 70 characters; too many words will dilute the message. If you feel you need to put more keywords in you should probably be considering adding extra pages.
Naturally, if you’re trying to target a particular term on one of your pages it makes sense to ensure that the content on that page actually discusses the subject in hand. First of all, make sure that you actually have some text content. Don’t hide your key messages in image or flash. Also, don’t unnaturally mention your keyword over and over again as this will simply put your human readers off. Keep things natural, with a few mentions of your keywords in appropriate places.
If you’re using images within your pages then there are things you can do to help them work harder for you. Everyone should be familiar with Google’s image search, but beyond this having keyword strong alt tags on your images will help the page itself rank. I’d recommend including your keyword in the image file name, and also in the alt tag. Make sure you’re images aren’t too large; re-size them before you upload them. That will really help speed your load time up and that can only be a good thing.
User Generated Content
Ok, so we might be going a little off topic but I thought I’d throw this one in. Interacting with your customers and users is something that I feel really helps SEO. Also, if you’re short on content then why not try asking your users to submit reviews or comments. The chances are that if they are genuinely discussing the topic of the page in question, some comments will include your keywords. It’s another great way of keeping your content fresh and useful.
Hopefully some of these pointers will help you put some good SEO work into practice on your own websites. Feel free to ask questions and share your experiences in the comments!