Creating a Professional Web Presence with Three Basic Elements

By | January 20, 2012

In today’s web-centric society, there are few businesses that can truly succeed without a strong presence online. So much of our marketing relies on the internet, social networking, and search engines. With this being said, there are several essential elements of an online marketing campaign that must be done successfully in order to generate a productive web presence. Learn to manage these three key elements online and watch your business flourish.


Obviously, your business website is the first and most essential element of creating a strong web presence. This site at the most basic level must include your basic business information (goal, service, etc.), things that make your business stand apart from other businesses like it, and your contact information. With these basic elements in place, there are now numerous ways that you can create a website that better promotes your business. Your webpage should be easy to navigate and include an “About” page as well as a “Contact” page. The quality of your website is one way that consumers judge the quality of your business. Regardless of whether this is a reasonable variable to judge a company by your customers will do it.


A professional blog is a great way to drive traffic to your website and rank more highly on all of the major search engines. By creating useful and informative content for your website you can establish yourself as an expert in your field. This is great for business. Blog posts that are related to your business field will help drive people in your targeted audience to your site. Content marketing is a wonderful way to establish a prominent web presence. By producing regular blog posts, you will constantly stay in your consumers view.

Social Media

Of course, becoming active on various social media platforms will boost your businesses presence online. At this point, businesses that are not implementing social media campaigns are extremely dated and disadvantaged. Social networking sites like Facebook and Twitter are basically unstoppable at this point. These microblogging networks provide wonderful ways to connect with your consumers and contact the community of individuals that would be actively interested in your company. Facebook and Twitter helps keep your customers connected to your company. You can stay better informed about their actions, needs, wants, interests and they can better locate you.


This is a guest post by Jane Smith from background check. She is a Houston based freelance writer and blogger. Questions and comments can be sent to: janesmth161 @