Get Ahead With Promotional Items For Small Business

By | May 16, 2011

Giving your clients and buying public incentives for a continued business relationship can be easily facilitated by the use of gifts and promotional items. You can give away office supplies and little diversionary items like stress pens and stress balls with your name or your company name and logo, as these have proven to go a long way towards promoting morale and a sense of kinship with those in your industry. It’s not uncommon for those on a company’s sales team to bring little trinkets bearing the company name. The purpose of this is twofold: to show goodwill, and to employ a subtle way of bringing to memory the name of your company. Every time a pen or coffee mug is picked up by a member of your client’s team, they will be reminded of the name of your company. You can also include contact information such as phone and fax numbers, which will multiply the likelihood of your company’s services being used again some time in the future.

Ball point pens, coffee mugs, mouse pads, and pencil holders are just some of the items that can be specially ordered with your company’s name, logo, and contact information emblazoned on them for a cheap advertisement that will pay for itself every time someone looks at these items. There’s more than advertising in this tactic, however. It’s a ways of staying in the game and being competitive. If you’ve noticed, most of your competitors are doing the same thing. It is one of the oldest and most effective tools in a salesman’s arsenal. Your company will doubtless be presented with many opportunities to give away these types of items. Company parties, job fairs, trade shows, and quarterly sales meetings are all perfect times to give away custom flash drives. You may even supply your clients and future customers with hats and t-shirts, which will help foster a sense of appreciation for the hard work your company puts out every years. A small business trying to get its name out would do well to employ the use of promotional items and giveaways during PR events, and whenever working with the public.

The possibilities that promotional items hold don’t end with office supplies. Thermoses, wine glasses, and household items will take your promotions one step further. Not only will people be seeing the name and logo of your company at work, but at home and on vacation, too, further embedding your company image into the minds of your clients and potential clients. Experienced businessmen know that getting accounts and holding onto them is a key to company growth, so the more items you have at your disposal bearing your company’s image, the more the word of mouth is likely to spread, and your company will become a part of the public consciousness. Bumper stickers do wonders for this sort of thing, too. You can count on high quality custom prints to get the job done for your small business. When you invite clients into your office, give them a bottle of drinking water with your company’s name on it. Make sure the lettering is large enough to be noticed. When entertaining clients at dinner, use a wine bottle opener that has your logo. It continues like this.

Once you start to understand the value of corporate usb, you’ll want to keep them in stock regularly. It’s much more than a gimmick; for a small business, it should be a way of life, an essential part of the cost of doing business. It’s a smart move every time, and it works. With the popularity of portable music devices like MP3 players, these are prime candidates for items that should receive your official stamp. Give these items away at holiday parties, or send them to valued clients at the end of the year. This will bode well for the future of your professional relationships. Almost anything that can be custom ordered can have your company logo on it, and companies that provide this service will often give discounts for buying your items in bulk, so if you allow for this in your company’s yearly budget, you can expect a big savings on something that doesn’t cost very much to begin with. Far from cheap throwaways, these are items that are built to last, and your customers will be able to put them to good use.

Promoting your small business can be a challenge when you are just starting out, but simple, honest advertising through promotions and gifts will help to get the word out about your business.

2 thoughts on “Get Ahead With Promotional Items For Small Business

  1. amy

    This is a great post! It sums up exactly why promoting your company is so important. I personally have never thought that promotional products could increase company morale and give a sense of kinship, but it truly does. I have a few stress relievers on my desk that are all different animals, objects, you name it, and they’re great conversation starters with people.

    Another excellent point was the idea of them showing goodwill towards your customers and giving them a subtle way to remember the name of your company. Because lets face it, if you offer excellent service but customer’s can’t remember your name, what’s the point? Promoting your business can be exhausting sometimes, but with the right promotional product the word will get out to customers.

  2. Andrew

    Hi Amy,

    Thank you for your comment and wonderful feedback. Glad you enjoyed the post. 🙂

    All the best


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