Get Paid to Promote Your Business – by Becoming a Business Speaker

By | February 14, 2012

OK, so the title may be a little sensationalist, but it is true. In fact there are hundreds if not thousands of savvy business men and women doing this already – and you should be too.

Conference and seminar organisers are constantly on the lookout for confident business speakers to headline their events, captivating audiences and making sure people leave feeling they have really learned something and, in the case of paid events, received value for money.

This post isn’t aimed at convincing you to completely change your career to that of a business speaker however. Instead the purpose of this article is to highlight how speaking at seminars and events can seriously help you to increase the awareness of your own business.

It has to be said that speaking at business events isn’t for everyone. For starters you really need to know your stuff, be up to date with the latest developments in your sector and be passionate about what it is you’re talking about. Then of course you need to be confident – even if you’re the most knowledgeable in your area of expertise – if you can’t deliver a speech confidently, you’re not going to cut it in the world of business and keynote speakers.

Ultimately, if you do feel this is something you would be comfortable doing, the idea is to become an authority in your field– a shining light that others look to for direction. This isn’t going to happen overnight of course, it takes practice for one and you need people to book you as a business speaker in the first place. However, once you’ve done a few ‘gigs’ you’ll start to become more comfortable and the benefits to your own business will begin to become obvious.

Still not seen the opportunity yet? Well think about it this way – guest speakers are stood for an extended period of time, in front of a large audience of business delegates, all keen to hear the latest developments in business. And who are they listening intently to? That’s right – you – and if you pull off a convincing performance, nearly every single one those delegates will hang off your every word.

In a matter of moments you will be seen as an expert in your field by the vast majority of attendees. As you discuss your particular area of expertise, you may even start to witness many delegates nodding along knowingly, listening intently to your point of view. What’s more, keep your presentation engaging, and you’ll begin to create new business leads right there on the stage.

I’ve witnessed it many times before; I’ve even done it myself. What happens at that moment is that one by one, members of that crowd start to think ‘yes, this person knows what they are talking about’ and with that your job is done.

So how does this help you with your business? Well, following your presentation, you will be approached by significant numbers of receptive business people all wanting to meet you and chat more. Honestly, it’s true. Believe it or not I’ve even seen delegates falling out with each other about who gets to sit next to the guest speaker at lunch.

The thing to remember is that nearly every single one of them is there for answers, solutions or, if nothing else, to impress the boss by taking home new nugget of information or valuable new contact.

And here lies your opportunity. I’m not suggestion you stand on stage and shamelessly plug your business for 40 minutes, but what you should aim to do is to elevate yourself to a position of authority in your field. Achieve this and you can collect as many new contacts and hot leads in a day as you may have in months.

Don’t believe me? Well, next time you’re at a business seminar keep your eye on the keynote speaker, not when he’s on stage, but afterwards – and I’ll guarantee he’ll not be short of admirers.

About the Guest Post Author: Mark is a marketing specialist having worked in many different sectors, including travel, tourism, telecommunications, fashion and financial services. His posts are inspired by his own personal experiences and are intended to provoke thought and invite discussion.