Note from the Editor: James from VoucherFrenzy has written a great article for discount code directories. Though please bare in mind these tips are also suitable for other types of websites.
At the end of January, Kip Keilty wrote an excellent article on how to improve you sites rank. Now, for the casual reader making their first foray into the online world the article gives you some great tips but, today, I want to delve a little deeper.
I run a discount codes website and I started in internet marketing about 2 ½ years ago thinking, ‘I’ll build a site offering discounts and deals and retire in 5 years’. The result? 2 ½ later I can honestly say that I’ve learnt enough about SEO to start getting VoucherFrenzy ranked for some serious terms. Here’s a few tips I’ve picked up along the way…
Never discount a link
As Matt Cutts said, ‘A link is a link’. Many new marketers spend their time listening to ‘experts’ on forums, blogs, etc but the messages are so confusing. How many times have you heard that reciprocal linking will get your website de-indexed? Well, it will but only if you indulge in mass reciprocal linking in order to boost your position in the SERP’s. For more infomation, read Googles policy: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66356 in particular this part – Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”). Understand?
That’s the basics out of the way, now let’s hit the real stuff.
But not any old directory. What we’re looking for are niche directories. Admittedly, I haven’t found a directory that deals with purely coupon code sites yet but there are plenty of other places to drop a link (if necessary, use a reciprocal link). The simplest way to way those little gems is to search Google using a variation of this text: site:.co.uk “add url” +electronics – there’s a huge selection of pages out there that will accept your link but, if it can be helped, don’t pay for your link.
Tried, tested and spammed to death but there’s still life in blog commenting. Like directory listings, these are low quality links and, where possible, try to avoid spamming sites. If you want a link with anchor text in it try this search in Google: “This site uses KeywordLuv. Enter YourName@YourKeywords in the Name field to take advantage.” +. Leave a good comment and get a backlink plus the potential for traffic for the linking site.
Guest blogging is a great way to get your content out there on the web. Not only will it bring you a valuable backlink, where allowed, but your articles can also generate traffic via clickthroughs. There a number of guest blogging sites out there that cater purely for people looking to share their content. Two great examples are myblogguest.com and blogsynergy. Alternatively, if you want to dig out some real gems try using phrases such as site:.co.uk “gRarticle” +discount. The phrase I’ve quoted is aimed for UK link reserchers – if you live in another country simply remove .co.uk and insert the relevant TLD.
Hubpages, Squidoo and the Rest
Squidoo, Hubpages, WetPaint, etc, etc… there are plenty of websites that let you put together a one page site where you can add a link to your discount code site. The only problem with Hubpages is that, in order to get a dofollow link, you need to maintain a ‘score’ of at least 74. This means adding new pages from time to time, getting links and views. Hard work but worth the effort.
Remember the days when people used to link to each other using a links or resources page? Well Google made a big thing of this and devalued the worth of the links but they’re still links. Rather than using links and resources pages why not do a reciprocal article swap? A few of these from relevant sites will not get you deindexed and could just help your discount code site as it climbs the SERP’s.
That’s all for now. Go forth, propogate you discount code directories and build links. I hope this article has been helpful.