Hiring a Logo Designer: What You Need To Look For

By | February 29, 2012

Guest Post Bio: ‘This article was written by Stephanie Wagner, a freelance author writing about technology, small business and investment. She is not associated with Logo Mojo but can recommend them for quality logo design services.’

Designing a great logo is not as easy as it may seem, so it makes sense to hire a professional logo designer to produce a high quality logo on your behalf. However, with the wide range of logo designers advertising their services in today’s crowded market, how do you know which designer is best qualified to meet your logo design needs?

Well, that’s not an easy question to answer, and the quality of design professionals, including logo designers, varies greatly across the industry. Luckily, there are a few sure signs to look out for when hiring a logo designer, and by paying attention to these details, you’ll be able to search out a qualified and creative designer who can create an original and compelling logo for your brand.

Designer Credibility

In addition to an informative and up-to-date website, a credible logo designer will have a contact telephone and fax number for you to get in touch. Also look for twitter, facebook and linkedin accounts associated with them. A good logo designer will have a strong online presence and be open to potential clients contacting him or her to discuss new work.

Find out how long they have been in the logo design industry and look around their website to get a feel for how attentive they are to detail, take time to observe the professionalism of their own site. Look for designers with strong communication skills, openness and reputation. These are all signs of a credible logo designer.

A strong Portfolio

An expert designer will have a large portfolio showcasing a wide variety of their work. Look for examples of when they have used their skills to tackle complex design problems and produce innovative and creative solutions. Avoid logo designers who only have a limited collection of example work that was not actually made for their clients. In many cases they will be designs created merely to build their portfolio. Designing for themselves and designing for a client are two completely different tasks.

Another thing to look for is creativity. Are many of their logos similar? Or do they show the ability to use different styles and formats depending on the situation?

Testimonials

Keep an eye out for logo designers who show their reputation through client testimonials. A genuine collection of testimonials from satisfied clients is a sure sign that this designer has a good reputation and can be trusted to invest time and creativity in a new logo. It is also a good idea to search around and see if the designer has a good reputation on other, more independent websites.

A Clear Design Process

A great designer should take time over your logo design brief. They should spend time generating concepts and give you some alternatives before embarking on the final design. Only with a thorough and professional design process will the logo designer be able to successfully meet your needs. The best designers have a transparent design process and will communicate well with their client. They will ask you questions to fully understand what it is you are trying to communicate with your logo and try their best to understand your business.