A bigger facebook presence does not necessarily be equated with more leads but it will certainly give you a leg up when it comes to a robust presence in social media. The good thing about facebook, like any other social media platform is it is devoid of discrimination, means small business owners, like you and me, can have bigger and brighter presence than the big boys of corporate world in real life. So, time is ripe to make the most of this platform that will give you equal opportunity to promote your business just like any other big corporate organizations. Here in this article, we are trying to make things easier for you by coming up with some awesome tips that can supercharge your small business:
Plan and Strategy: The difference between a big business and small business is that big business has got big strategies whereas small business always looks for a strategy and sometimes, they end up having a small strategy that is they have no strategy at all. So, if you are serious about making your business a big hit in facebook, you need to have a blue print of what you want to achieve through facebook. Defragment your achievement into small achievable segments as it will make it easier for you to come close to the ultimate success without putting too much pressure along the way. Since you do not have huge money to splurge, you need to monitor and access the impact of each of these achievements and then create strategy based on it.
Customization is Inevitable: The default look is not impressive at least, it is not going to help you beat the big brothers. You do not need to dilly-dally since you will not necessarily have to burn a hole in your pocket to have a custom look of your website. Stiff competition has brought the price down and you have cool and awesome theme for your facebook fan page at dirty cheap rate. All you need to do is to score online and you will have an impressive presence in facebook.
Interact: Facebook is a place to chill out and that means, you should not go on posting overtly commercial things in your facebook account. Believe me none will be interested in your marketing jig. This is where the big boys do wonder. They usually make a splash by offering great freebies in the form of virtual gifts and sometimes, organize sweepstakes. The rule is simple, if you want to draw attention of people, you need to bribe them by offering something cool. It does necessarily have to be costly. A small teddy bear will do. But make sure you are getting their mail id or other contact details in return otherwise, there is no point in organizing such contest.
Available: This is another vital issue. Just keeping your fanpage fresh is not going to work. You need to make sure that you are available for at least 2 to 3 hours a day so that you can have enough time interacting with them. Customers feel encouraged when they see reprehensive of the company is online. This assures them that there is someone who will listen to their grievances Your online availability will act as a motivation for your customers. So, be online and try to listen to what your prospective customers have to say about your service. Once you manage to build up strong relationship with your customers over facebook, you will sure to see some significant difference in the sales volume.
Guest Post Author Bio
Michael Evans is a blogger and social media addict. He is passionate writer and loves experimenting with FBML and facebook marketing. Check some of his facebook templates at FanpageTemplates.org