As a business professional, a well-designed business card is essential in establishing contact with potential clients and customers. What are the essential elements needed to design business cards that are memorable and professional?
Keep It Simple
Simplicity is the key to a well-designed business card. Some professionals try to put too much information on their business cards. Include essential contact information but don’t clutter the card with too many images or too many phone numbers or email addresses.
Keep the overall look of the business card professional and accessible. Consider that the size of the font used on the business card should be small and yet easy to read at the same time. An over-sized font communicates clumsiness, whereas as appropriately sized font reads more professionally.
Use a formal font, not a casual or script font, as the means of communication on the business card. Professionally printed business cards are taken far more seriously than the casual business card that comes out of an office inkjet printer. Even the quality of paper is considered, either consciously or subconsciously, by potential customers. Have the business card printed on a high-quality paper stock so that your card communicates quality and substance.
An engraved business card offers the added tactile bonus of raised type. An engraved business card on a high-quality paper stock communicates a professional company that deserves to be taken seriously in the marketplace.
A well-designed, full-colour business card may get the attention of potential clients. Consider that the use of colour may make the business card stand out in a company Rolodex more so than a plain black-and-white card. Remember to use action colours such as red or yellow, and that overall, the colour on the business card should have good contrast and readability.
Shape and Cut
Sometimes just changing the format of a business card to vertical is enough to get a company noticed. Other business professionals use die-cut business card that have a unique outline or shape that reflects the nature of their business. So for example, a dentist might use the outline of a row of teeth at the bottom of a business card.
Remember that the business card is often the first impression made when meeting a potential client. Follow the directions above to design the perfect business card that gets the company noticed with positive results.
Note from the Editor: This was a guest post.