How to Market Yourself as an Agent

By | February 20, 2012

As an agent it’s crucial to have a high profile especially in the tough investment property Sydney market. Marketing yourself is just as important as marketing your properties. You need to stand out from other real estate agents. Here are five important suggestions:

Tip One: Billboards and Leaflets

Billboards and leaflets are the traditional means of showcasing an agent. They still remain pivotal, especially if there’s an image or photograph. Think about it: having yourself displayed on a massive billboard above a busy intersection where many cars stop each day is fantastic advertising. It’s very expensive, as are leaflets but also necessary. The main things to be aware of is how prominent your picture is. Most people take in information visually. That means they remember faces better than names. So make sure you have a photo of yourself you’re happy with – remember it will be displayed to thousands!

Tip Two: Online Video

A video allows you to really show prospective clients what you’re made of and is probably the best way you can demonstrate your skills. Ideally a video profile shouldn’t be longer than two minutes. Most people have short attention spans when it comes to corporate videos so keep it snappy. Your video should show you in action, selling homes and consulting with clients. Also having former clients give you glowing testimonials on camera is really helpful. You will want to have your video displayed on your agency’s website but also put it up on other portals such as youtube or myspace. The important thing is to get it out to as many people as possible.

Tip 3: Sales Records

Ultimately all prospective clients will be interested in is your success as an agent. So you need to display this whenever possible. For instance, if you’re part of real estate agents Melbourne based and you sold a home in Brunswick for a record amount then you should let all other owners in that area know. Sending out a special leaflet with your sales achievement may bring you in some new clients. Wherever possible, your strong sales records should be listed on every bit of marketing you do.

Tip 4: Go the Extra Step

You can also market yourself outside of the real estate world. Take an active part in your local community. Consider sponsoring a local event or festival or charity. You’ll be doing some good and also getting your name out there. If you want to go further, maybe attach yourself in the long term to something you consider worthwhile. Perhaps there’s a fundraising event in your area you support: an arts organisation or a regular fun run. Being a financial sponsor can be very rewarding to both parties and will give you excellent promotion.

Tip 5: Marketing Through Social Networks

Using social media platforms can be a wonderful way of promoting yourself. Sites such as Twitter or Myspace or Facebook allow you to build up your own network and to send through regular feeds and updates. It doesn’t cost you anything and you can directly communicate with possible buyers. To make the most of social media you need to use it frequently to keep your followers interested. Don’t be afraid to promote your successes it all helps in keeping your name out there. It can also be a good idea to give honest updates on the investment property in Sydney.

About the Guest Post Author: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics.