There’s no doubt about it, Twitter has been steadily gaining momentum over the past few years and, like Facebook, has found its place within business marketing as well. So if you aren’t yet using Twitter to help your business, now is a good time to start!
Twitter is an exceptionally effective way to get out quick, succinct marketing messages while allowing you to reach audiences you may not otherwise have reached. How? Through hashtags. If you’re wondering what a hashtag is, it’s simply the # symbol followed by a keyword that you’re using to reach out to people. Once the # is in front of your buzz word, it becomes a link that Twitter users can click on to see what else is being said about that word.
Creating Your Own
A good way to get started is to create your own hashtag. This doesn’t mean go crazy and use the # symbol after everything you tweet, instead use it strategically to create a brand.
For instance, if you were promoting a wine tasting event for your company you could tweet something to the effect of “Getting ready for our #winetasting event – #WT2011”. This does two things:
1. It means that anyone who has searched hashtags for wine tastings will now find yours as well
2. It has helped you to create a branding for your event (#WT2011)
But don’t just stop at Twitter to promote the hashtag you’ve created – put it on your collateral marketing as well – on your Facebook page, in your emails, on flyers being sent out, etc. This way, people will be able to search the hashtags to find all the different tweets regarding it.
#FF is something called “Follow Friday” (or #FollowFriday), where users can utilize the #FF and then list out other followers they believe are worth following. This is a good way for you to help promote other businesses to your followers and in turn for them to promote you to their followers, so you are able to gain a wider range of people following your tweets. It’s also a good way to create a bond with those you are promoting and vice versa.
Use it Correctly
When using hashtags you need to be sure to do two things:
1. Make sure it’s all one word. For example, you want it to be #winetasting not #wine tasting. In the first instance, the entirety of “wine tasting” will be the link that people will be able to click on. In the second instance, only “wine” will become the link, with “tasting” left out.
2. Strategically place your hashtags into tweets, not just at the end. That way if people were to retweet your tweet to their followers, people will get the whole message. Because only 140 characters are allowed, sometimes retweets get cut off. So it’d be better to tweet “#WT2011 is almost here and we could not be more excited…” instead of “Our upcoming event is almost here and we could not be more excited #WT2011”
Twitter has the potential to help businesses maximize on marketing and increasing business, you just have to be willing to use the shortcuts they provide. Otherwise, you risk missing out on some valuable opportunities, and in today’s cutthroat business world, missed opportunities are not something you want to happen!
Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing internet service related topics. Questions or comments can be sent to: katecroston.croston09 @ gmail.com.