PayPal Checkout helping out online businesses

By | May 4, 2012

Traders who sell on the web occasionally and professional merchants with eCommerce stores both use payment methods at some point of their selling experience. Today I would like to talk about one of the most popular payment solutions online – PayPal Checkout, and see how it affects businesses that base their profits on the Internet.

PayPal Checkout is an application specifically created for PHP/MySQL environment. It includes a fully functional shopping cart system with customer and product administration. The essential power of this module is the ability for a web designer to merge their customer and product databases without having to use an unknown framework.

There are 5 main features of PayPal Checkout:

  • Installation Wizard – allows to quickly configure the system in a few steps.
  • Database Integration – for existing websites with customers and products and no current payment method, one can integrate these into the PayPal Checkout system.
  • PayPal Customisation – there are multiple ways to customise a PayPal transaction process, including alternatives between the PayPal sandbox test server and its live system through adding Custom Payment Pages.
  • Customise Styles – There are many different ways to customise the PayPal Checkout system. Ex.: select from various pre-built styles, include an existing custom style sheet, and utilise your own IFrame Container to keep all your headers, footers, and existing styles from your current website
  • CodeCharge Studio Integration – the system was built using CodeCharge Studio and enables CodeCharge Studio users to integrate their existing CodeCharge styles right into the system.

PayPal has been on the market for years and is definitely the most acknowledged payment service out there. One would think there must be a good reason, and there is! PayPal Checkout offers lots of options for incorporating web payment services into other sites, making the actual payment process simple and professional. And even though PayPal is one of the best choices for online payment services to sell products online, especially dealing with an Ecommerce Stock Management its admin area is crowded and a bit confusing. Then again, if you sell on eBay and want to process your sales via online payment solution, PayPal is the only choice you get, which is pretty logical since eBay acquired PayPal back in 2002.

Another positive side of PayPal Checkout is its professional and safe recurring subscription service of any other online payment service. Website owners will enjoy a possibility to process payments directly from their sites with PayPal Checkout installed accordingly. There are plenty of inexpensive shopping cart programmes for PayPal Checkout, which can be a great help as well. Business management software and CRM ERP can all easily co-exist and help the business owners run their webstores more effectively with PayPal Checkout installed on their eCommerce sites.

The bottom line is that in general PayPal Checkout is a helpful online payment service with a couple of not very important downsides that will hopefully be fixed some time soon. For that matter I see no reason why someone shouldn’t be using it. Happy trading!

About the Guest Post Author: Elena Bizina, Marketing department of Holbi. Takes particular interest in eCommerce industry to learn from top professionals and share with beginners like herself. In the past  – an English teacher and a Business Development Manager, at present – a full-time mother and a part-time Assistant to Marketing Manager whose core responsibilities are researching the eCommerce industry and writing about it.