It’s hard to believe, but many small businesses are still not aware that setting up an online presence can boost their sales – in some cases dramatically. It doesn’t really matter if you sell bike parts or beet juice, by failing to set up an opportunity for people to buy your products online, you are greatly limiting your own growth.
The most important aspect of finding success online is driving traffic to your site.
The Importance of Traffic
When operating a brick and mortar store, one of the most important factors in your success will be your location. Why is that? It’s because if there is no traffic then there cannot be sales. That doesn’t mean that everyone that walks into the store is going to buy something, but you need traffic – the more the better – so that some of the people will buy.
It’s the same when doing business online. In the brick and mortar world, location is key, but you need to learn how to bring traffic to your online store or site. There are a couple of ways to do this. The most obvious is advertising. You need to figure out what sites your key market is visiting and then advertise on those sites. You would be surprised at how much a little investment can yield.
Another way to bring traffic to your site is to make the site valuable to visitors in some way. For example, if you sell doll house furniture then your market is, obviously, people who build and collect doll houses. You need to create a site that is valuable to those people.
You can do this by creating a blog or an articles section on your site that will provide visitors with information that they will find helpful or interesting. A HUGE mistake that many make is to try and just fill their site with content that is relevant to the target market, but not necessarily content of value.
This is a quick way to make your site the LAST place the target audience wants to visit. Instead of trying to load your site with mediocre content, take the time or make the investment to include very high quality content that will keep members of the target market coming back.
Keep Them Coming
Let’s use the same example of a business that sells doll house furniture. You fill your site with fabulous content. You have lots of traffic, and are making a good number of sales. The people who found your content so valuable keep coming back, but when they fail to find new content, they eventually stop coming.
That is why keeping the content fresh is so important. Many businesses update their content on a daily basis. If that’s not feasible for your business, aim for weekly or, at the very least, monthly updates.
Finding Quality Content
You don’t have to hire a full-time writer to keep your site filled with fresh content. One of the most economical ways to accomplish this task is to hire a freelance writer. There are Web sites on which you can post a job and writers will submit proposals. Of course, you don’t want to necessarily hire the lowest bidder. Remember, the key is to get QUALITY content, so take the time to find a quality writer who can make your business look good and keep the traffic coming to your site.