Social Media and Small Business Strategy

By | February 16, 2012

“Social media” seems to be the magic phrase these days. Some small business owners are content to create a Twitter page then claim their spot as a social media mogul. Unfortunately the process of becoming social savvy is not as easy as uttering “social media” three times into a mirror. It takes hard work, strategy and consistency. But if you can master the medium, your business will reap huge rewards in the form of larger customer base, increased sales and better PR. Here are a few traps that any real social media mogul will be on the look out for.

Don’t Over Promote

A Twitter account is not a license to promote yourself and your company as much as you want. Although your company is probably doing great things, it is not the only interesting thing on the Internet. Take the time to post updates that your users will enjoy and relate to. If you read a particularly interesting article on a web site that is or isn’t related to your business, post it on Twitter or Facebook. Posts that are only related to your business can come across as egotistical and boring.

Jump Into the Conversation

Participating in conversations on Twitter and Facebook are great ways to show people the human element of your business. Don’t get involved in discussions of politics, religion or other divisive subjects. Do get involved in light hearted or business-related conversations. People are much more likely to buy from a human being rather than a faceless corporation. Having a good personality behind your social media is a great way to put a face to the company. But be careful when considering whom to hire as social media manager. You want someone who will come across as charismatic and whose personality is in line with what the company wants to represent.

Post Often

The only thing that is more harmful than not having a social media platform is having one that is infrequently updated. A Facebook account that has not had an update in two months might make it look like your company is out of business. It doesn’t take a genius to see that that is bad for business. Try to set a goal of daily posts and stick to it.

About the Guest Post Author: Carolyn is a guest blogger who writes about small business strategies and software solutions that can smoothen operations like inventory management.