Search Engine Optimization. Those three words drive so many aspects of business websites that it’s almost unbelievable. Successful websites have mastered the art of seamlessly integrating SEO into a wide array of aspects of their websites to get the most bang for their buck. But social media has added a whole new side to optimizing websites and effectively increasing online presence. It’s almost taboo if you aren’t a part of the social media circle, and you’re definitely doing your business a disservice by not signing up your business for these different websites.
1. Get on the map
Facebook, Twitter, and LinkedIn all have one thing in common: they have the ability to connect you to hundreds of millions of people almost effortlessly. Your business should have a profile on each of these sites and should actively participate in the online community.
2. Free marketing
Social networking, as mentioned above, has the unparalleled ability to connect you to people all over the world with a single click. Social media also allows you to share different articles and websites. This is essentially free marketing – if you have something that people find of value they will inevitably link to you to share the content.
3. Search engines love social networking
Do a quick Google search for something and you’ll likely bring up Facebook pages and Twitter chats regarding the particular service or product you’re looking for, in addition to relevant websites. This can be very useful for driving traffic to your actual website.
4. Make it easy
The best way to encourage people to share your content is by making it easy for them to do so. You should install social sharing buttons your website or blog so that people can link to you effortlessly and promote through their chosen social medium.
5. Have a broad range of tactics
As helpful as social media is for increasing your website’s SEO, you shouldn’t rely solely on it. By putting traditional SEO, social media, and other marketing tactics into play you’ll reach a wider audience.
Social media has given marketing and connecting to people to a whole new meaning. By combining social media optimization with other tried and true forms of SEO you’ll create a recipe for success.
Guest Post Author Bio:
This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet providers in my area. You can reach her at: laurabackes8 @ gmail.com.