Top 5 Reasons To Use Yammer In Your Small Business

By | June 21, 2011

Yammer is a fantastic enterprise tool which aims to become as integral to the everyday running of your business as Windows or Microsoft’s Office suite (Yammer is currently being used by 80% of companies on the Fortune 500).

What started out as ‘Twitter for businesses’ is now a fully-fledged enterprise social network with an ever expanding portfolio of features.

While the benefits for large companies are more obvious, do not discredit using Yammer for your small business.

Here are the top five reasons why you might want to enterprise social networking in your small business.

1. Improve communication

This is the most obvious and important feature of Yammer.  By streamlining and speeding up your communications you could save money.  Yammer allows employees to share ideas quickly across all levels of a business.

Messy emails and unnecessary meetings could become a thing of the past.

2. Turn your workforce into a community

While smaller offices can often be closer knit than bigger ones, it doesn’t hurt to foster a sense of community within your small business.  With information about colleagues at their fingertips, staff will feel closer together, which is particularly useful for those at the bottom of the business to feel connected to those at the top.

3. Incentivise your work force

Yammer has recently introduced its ‘Praise’ application for rewarding users on their networks, proving that a little encouragement can go a long way.  This target driven approach gives your staff positive social reinforcement for a job well done, and you can reap the benefits.

4. Groups and file sharing

In a recent survey of 10,000 users taken by the site, 76% said that “Yammer helps teams communicate more efficiently”. The groups feature can help to further connect co-workers, and with document and file hosting native to the service, office efficiency should see an improvement.

5. Enterprise Micro Blogging

It is widely acknowledged that in many offices people will spend a good portion of their day sinking time into unproductive activities, particularly in a small business, so rather than having staff sending messages via Facebook and twitter, why not keep all of this activity in house?

Enterprise social networking and blogging with Yammer allows staff to socialise in a productive and positive fashion.

Software like Yammer is becoming a vital part of business life as information systems begin to evolve from independent software packages into collaborative social services.  If you want your small business to grow, it might be wise to check out Yammer and similar Enterprise 2.0 packages.