Twitter Rolls Out Advertisements for Its Mobile Apps

By | March 1, 2012

For Twitter users that think they already are exposed to too many advertisements online, on television and when they listen to the radio, they better brace themselves for this one.

In a post on its official blog this week, Twitter, which reportedly has approximately 55 percent of its more than 100 million monthly active users accessing the site via a mobile phone, stated that its official mobile apps will begin running ads, something the social media network likes to call “promoted tweets.”

If promoted tweets sounds like yesterday’s news that is because Twitter has been placing such vehicles on its desktop version and in mobile search results for a while now. So will iPhone and Android users not care about this latest move or will there be a backlash against the site at some point and time?

As Twitter sees it, the company, which still trails rival Facebook by many millions of users, strives to bring users products that put the user first. Whether or not the users will agree is likely to be determined sooner rather than later.

The main gist of the campaign is to have promoted tweets show up in a user’s timeline just as any other tweet would, but only one time. As the user scrolls through their iPhones and Android devices, the promoted tweet, be it credit card processing services to deals on electronics, will mesh with the remainder of the tweets in user timelines.

With any new product or campaign, consumers may fear that they will be inundated with what is being sent their way.

According to Twitter, however, mobile users, be they business owners or the everyday consumer, will only witness promoted tweets from companies or brands that they are already following. For those promoted tweets that do not seem a good match to the user, they can remove them with the flick of a wrist.

At the end of the day – Twitter is simply doing what many businesses are trying to accomplish in a variety of ways – make additional revenue.

Is Twitter smart for rolling this latest campaign out? In my opinion, the answer is yes. Facebook has also been looking at such plans, and other social media venues are not sitting idly by to have Twitter dominate this area of the advertising market.

That being said, there will be some users that will be dismayed by the new feature, feeling like it is yet another means by which to shove advertisements down their throats.

I’m online 8 to 10 hours a day through my full-time and freelance work as an online editor and writer, and can tell you that advertising sometimes sucks the life out of me, be it pop-up ads here or promoted tweets there.

I can’t fault Twitter for its latest advertising efforts, but I can tell you that dismissing those promoted tweets could very well be a popular trending topic in the weeks and months to come for some iPhone and Android users.

About the Guest Post Author: Dave Thomas, who covers among other items obtaining phone systems, writes extensively for Business.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.