Promoting your business can be difficult; particularly if you are just starting out or looking to refresh your brand. The difficulty lies in that you have to consider the costs of promotion against the day-to-day running of your business. While we would all love to pour lots of money into promotion, unfortunately, most of us just can’t afford it. So what are some simple, unique ways to help market your business?
Change of Numbers
A change of phone numbers may seem a bit drastic, but having free-call or low-cost numbers, such as 1300 numbers, can improve your visibility. You do need to think carefully before changing something like a phone number, because you will have to make it part of all your new stationary, business card, signage etc.
Here are some other things to keep in mind when changing your number:
- Will customers still have access to your old number?
- It is a good idea to have a standard phone number and have other numbers redirect to it.
- Does your business phone system need an upgrade as well?
- Making sure customers have their queries answered quickly is important for your business image.
After you have changed your number to something a little more memorable you will want to look at ways of making your business more visible.
Making your business visible to the public does not mean you have to spend thousands on a television advertising campaign. Instead, you should focus on where you live rather than spending too much.
- Place signs and contact details on your vehicle. If you drive around a lot you may get some inquiries.
- Build up your online presence and make sure you can be found in the search engines.
- See if there are any cheap billboards or bus-stop signs in your area. Empty ones usually have a number on them.
- Simple leaflet drops can still be effective if done correctly. Remember, the idea is increasing your visibility, not necessarily getting immediate sales.
Once you have your new contact details and you are starting to get noticed around your area, you need to become the experts in your area of service or sales.
Providing simple advice will not only win over customers but it will create repeat business and see you recommended to others. Providing advice is particularly useful if you work as a repairman or handyman. It costs you nothing extra to share a little bit of your knowledge with your customers. Remember, you can also share this advice through your website and even offer opinions and product reviews.
Something for Nothing
Last but not least, give your customers something for nothing. You would be surprised how well this old sales technique still works. If a customer buys a certain product, let’s say sunglasses, then give them a case. There are numerous examples of matching up cheap add-ons to your more expensive items. This will appear to your customer as value for money and cost you very little extra.
Guest Post Author Bio: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including 1300 numbers and Business phone system.