Using Mobile Video Advertising In Small Businesses

By | November 11, 2011

It goes without saying that one of the best ways to get exposure for your small business is through the medium of advertising. There are many different forms advertising can take, from traditional billboard posters, right up to online advertising which is becoming more and more popular by the day. With mobile technology developing in front of our very eyes, a new type of advertising is also becoming more prevalent. The use of mobile video advertising is allowing small businesses to reach even more people on a mobile level.

Video advertising itself has been in use for quite some time, and has been doing the rounds on TV for years. More recently, video streaming websites have also clocked on and started to offer advertisements before and throughout their content. Over the past few years, the smartphone market has developed at an alarming rate, and video streaming on mobile phones is now commonplace. From a small business point of view, this offers the perfect opportunity for company advertisement.

When mobile video advertising first became a viable advertising scheme for small businesses, the advert would be restricted to being played before the video. I don’t know about you, but for me this got extremely irritating. Whilst this is still an option for advertisers, developments in the mobile advertising industry have made it possible to embed the advertisements to play during the video or application. It is questionable whether an embedded advert will be as effective as a mandatory one before a video, and as a result websites like YouTube have made it compulsory on a lot of content for the advertisement to play before the video.

Let’s make no qualms about it, mobile video streaming used to be temperamental at best. The introduction of 3G and more recently 4G connectivity means that videos can be streamed on mobile devices just as well as on a home computer. The rise in quality of streaming can only help the clicks a mobile advertising campaign receives. The natural assumption from this could be that more clicks equal more customers which, in theory, should equal more sales.

The majority of smartphones use the Java platform, which should save you a lot of time when developing or planning your advertising campaign as you won’t need contingency plans for different platforms. A lot of people running a small business are unlikely to have the time to develop numerous alternative campaigns, so this will be music to the ears of many.

With e-commerce developing at the rate it is, mobile video advertising makes perfect sense to many companies. Smartphones are possibly the most popular gadgets on the planet at this moment in time, which means that you could be missing out on millions of potential customers every day by not implementing one of these campaigns.

Note from the Editor: This was a guest post.