What is Marketing?

By | February 18, 2012

Marketing develops, promotes and creates campaigns to sell goods or services to consumers. It is a skill that is acquired through doing marketing courses. This requires expenditure on course fees and educational supplies. However, there are many opportunities for those that are qualified in marketing. The skill is widely acknowledged as an important ingredient for a business employee.

1. What is marketing?

Marketing is the skill that places a product or service in the marketplace. Marketing determines sales and promotion of the goods or services and also provides creative input into packaging and advertising. Marketing combines financial knowledge with artistic talent to ensure profitability for a company.

2. What does a marketer do?

A marketer has several roles. They include:

  • Researching the marketplace
  • Promotion of the goods or services
  • Reviews of the promotion

Research into the marketplace involves identifying the needs of consumers and pitching the product. It includes market research such as surveys or questionnaires. It also involves profiling and targeting consumer groups for the product. For educational supplies for example, the consumer group could be identified as students and the promotional campaign would be designed around appealing to this group.

Promotion refers to advertising and promotional activities associated with the product or service. It may cover packaging or pricing of the product. It can also include determining what sort of advertising to use, for example, a website or magazine. The type of advertising used is directly related to the research undertaken into the consumer group.

Reviewing the promotion is important to a marketing campaign. Reviews involve looking at budgets and sales and determining how to improve both. They include producing written reports and analysis of budgets and sales figures.

3. How to start a career in marketing.

In order to work in marketing it is necessary to undertake training. Marketing courses are widely available through universities and colleges. A Diploma in Marketing will provide a student with necessary skills, such as media studies, to undertake a marketing career. Further study can be undertaken at universities.

4. What work is available?

Marketing is very important for many private and public businesses. Almost every organisation has a marketing department which is responsible for advertising and promotion of services or goods. Many non profit organisations have marketing departments which promote their services to the public.

A person with a marketing diploma can work as a marketing manager or a marketing team leader. They can also work as a product manager or public relations officer. There are many careers which involve marketing skills.

A career in marketing is a popular choice for many people. It is one which combines financial skill with artistic flair. It is the ideal choice for somebody who is logical yet creative. Marketing qualifications are available through universities and colleges and can lead to exciting job opportunities with government, non profit or business enterprises. It is a rewarding career for those who wish to participate in the promotion of goods and services in a commercial environment.

About the Guest Post Author: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics.