Why Should My Business Use Online Video?

By | March 28, 2012

The key for many small businesses is to take advantage of the online platform to succeed and it has never been more important to use online videos. More and more Brits are watching video on the web and according to comScore, a massive 34 million internet users in the UK alone were reached via online video in January.

The technology has reached an all-time high and the biggest demographic watching internet videos is reportedly people aged 15-24 years old. The number of online video adverts viewed by consumers on the web has said to have doubled from last year. And further research by comScore found that four out of five people online in the UK watched online video every month.

So with the online video sector growing, it is essential that small business jump on board the bandwagon. Why? By employing video services you can target your audiences better and reach even more consumers. And the benefit is that online video doesn’t have to cost the earth so for SMEs with a smaller budget, you can still get involved with the affordable trend.

Annual revenue from online advertising is predicted to quadruple by 2012 increasing by 320% from 2010, according to a firm called Red Bee Media. The importance of the platform is that any business, regardless of the sector, can use the technology to their gain. It is clear that the internet is the place to be to achieve a return on investment and the tip is to employ experts in the field of work to boost your brand’s exposure.

Just having any old video on your website is not enough though. It is vital to include video that is unique and engaging. Your audience are more likely to watch a video on your site than anything else, including read content. By integrating the technology with your business you increase the possibility of conversion rate. So if you want to take your company to the next level this year, use online video.

About the Guest Post Author: This post was written by Jason Ricks from Vidify.